Pinena was born in the heart of the Siikainen forests, where the wind whispers through the pine tops and moss carpets soften every step. Its story springs from the deep roots of Finnish nature and the strong traditions of a family business. At the core of Pinena are Finnish well-being, high organic quality, and decades of folk tradition, where the health effects of pine have been brought into the everyday life of ordinary people in an easily enjoyable form.
Our strength lies in our roots and our ability to stick to what's essential: providing balanced well-being for all stages of life.
Almost 50 years ago, our founders, Kari and Tuija Herttua, started producing the first pine bark extract drinks using a method developed from folk tradition for wider production. At the same Koski forest farm in Siikainen, North Satakunta, we continue to produce high-quality, pure products, now in our second generation.
We're a responsible family business dedicated to producing certified organic pine bark extract – one of a kind. We have complete control over the chain, from the forest right to our extract production facility, which ensures speed and quality. Our fast and harmonious process guarantees the preservation of the raw material's bioactive ingredients.
Pinena is backed by Ravintorengas Oy, which still manufactures the products in their birthplace in Siikainen, North Satakunta, at the Koski forest farm.
... is to help people rediscover the health benefits of the forest.
... is to enable a healthier life: promoting health and preventing diseases are the future of healthcare.
... people are always at the heart of what we do: our work starts with the people who use our products.
Responsibility is close to our hearts, and it's reflected in our choice of raw materials. We don't source our trees as by-products of the sawmill industry; instead, we have our own organic supply chain. The entire journey of the raw material is carefully monitored, and we know exactly which forest plot each batch of product comes from.
The story of our pine bark extract begins when our trusted forester collects our raw material - the bark and phlolem of young organic pine trees - from the organic forests of northern Satakunta. Each tree is individually selected for food use and the wood is treated as food from the start. In addition to the bark extract, every tree collected is used in its entirety, either as a building material or as bioenergy.
Our chain of collecting the raw material is also fully certified organic. Thanks to our craftsmanship and know-how, we are able to produce more finished pine bark extract from raw material than our competitors.
It's important for us to respect the craft to ensure a high-quality end result. We don't rely on chemical solvents and we don't add any extra ingredients to the products. Our secret pine bark recipe is based on knowledge inherited from traditional healers, which we have respected from the beginning.
Pinena's secret recipe has remained unchanged – a combination of nature's purest ingredients from Finnish forests and fresh local spring water. Our products are 100% natural, with no additives or chemicals.
Our knowledge of the secrets of the Finnish pine forest is reflected in the health products we have been manufacturing for decades. We are experts in organic forests, and in our work, we utilize knowledge and experience passed down through generations.
Sanna's parents, Kari and Tuija Herttua, founded the company back in 1975. In 2019, the family business transitioned to the next generation, with Sanna and Mia taking the reins. These two women, with their entrepreneurial backgrounds and a strong passion for natural wellness, are now leading the way. Together with everyone at Pinena, they're continuing the story of this classic product – deeply rooted in the Finnish forest, with a bold vision for the future.
Sanna tells us about Kari’s Pine Bark extract drink
Pinena-tuotteita valmistavan Ravintorengas Oy:n yrittäjä ja toimitusjohtaja Sanna Herttua-Laiho kertoo Karin Havupuu-uutejuoman historiasta ja valmistamisesta TerveysSummitin haastattelussa. Mistä männynkuoriuutteessa on oikein kyse? Katso Sannan haastattelu YouTube-kanavaltamme.
We're proud of the work we do, and it's important to us to have a motivating, cheerful, and comfortable work environment.
