Mediatiedote: Luomumännyn kuoresta ja nilasta valmistettua Karin Havupuu-uutejuomaa myydään huhtikuun alusta lähtien nestekartonkipakkauksessa. Muutos on pitkän kehitystyön tulos ja jatkoa muutama vuosi sitten tehdylle brändiuudistukselle.

– We have tested many types of packaging and materials, but each has had its own problems. The liquid carton packaging manufactured by Tetra Pak meets the requirements for the production and quality of the product, so we can finally move away from the plastic bottle, says Sanna Herttua-Laiho, CEO and entrepreneur of the family business.

 

– Changes related to product packaging are exciting for a small family business. There is always a risk that customers will no longer recognize the product, says the entrepreneur. Our new packaging largely follows the previous look, so we hope customers will find the product easily. We managed to retain our customers and even increase sales during the brand reform, so we hope this reform will go just as well.

Respect for the environment is important


The company manufactures pine tree extract drink from local organic forest resources, so caring for the environment is naturally important. The new packaging saves more natural resources than the previous plastic bottle or the glass bottle that was considered as an alternative. In addition, cardboard recycling is in very good shape in Finland.


– We have also investigated what kind of packaging our customers would like. Cardboard packaging has been the most desired option. It is easy to recycle, light to transport and does not take up much space at home when sorting waste, Herttua-Laiho considers.

When the packaging material is changed, the product cap will no longer come off the package.


We comply with the EU-SUP directive on single-use plastics for food, which comes into force in July. The change is expected to reduce the amount of plastic ending up in the environment. The new cap is easy to open and close – and it's still tight, says the entrepreneur.