Kari’s Pine Bark extract drink, made from the bark and phloem of organic pine trees, will be sold in liquid cartons from the beginning of April. The change is the result of a long development process and follows on from the brand rebranding carried out a few years ago.

- We have tested a wide range of packaging and materials, but each has had its own problems. Tetra Pak's liquid carton packaging meets the product's manufacturing and quality requirements, so we can finally move away from plastic bottles," says Sanna Herttua-Laiho, CEO and entrepreneur of the family business.

 

- For a small family business, changes in product packaging are exciting. There is always the risk that customers will no longer recognise the product," says the entrepreneur. Our new packaging is very much in keeping with the old look, so we hope customers will find the product easily. We managed to retain our customers and even increase sales with the rebranding, so we hope this rebranding will go equally well.

Respect for the environment is important


The company produces a softwood extract drink from local organic forests, so care for the environment is naturally important. The new packaging saves more natural resources than the previous plastic bottle or the glass bottle that was considered as an alternative. In addition, cardboard recycling is very good in Finland.


- We have also looked at what kind of packaging our customers would like. Cardboard packaging has been the most desirable option. It's easy to recycle, light to transport and takes up little space in the sorting of waste at home," says Herttua-Laiho.

When the packaging material is changed, the product cap will no longer come off the packaging.


- We are complying with the EU Single-Use Plastic Directive for foodstuffs, which will enter into force in July. It is hoped that the change will reduce the amount of plastic that ends up in the environment. The new cap is easy to open and close - and still tight," says the entrepreneur.